Scope

Revamp existing designs for Technoobng community website, focusing on improving user experience whilst leveraging aesthetics and usability

Goal

The goal was to create a modern and visually appealing website that portrays the community's voice and vibe. The website is also required to responsive for cross-platform usage, easy to navigate, and optimized for search engines to improve their online visibility.

Research Research Research

1. User Persona Research: Qualitative research was conducted through user interviews and surveys to develop user personas that would inform the design direction of the platform.

2. Usability Testing: The method of in-person usability testing with a diverse range of users to evaluate how easy and intuitive the platform was to use.

3. Engagement Metrics: Engagement metrics such as the number of daily active users, the duration of each user session were tracked, and the number of times users accessed specific features of the app to identify which features were most popular and useful.

Solution

By using a combination of user persona research, usability testing, surveys, and feedback channels, it was possible to design a user-friendly platform that newbies can come on not be met with ambiguity.